Tami’s Blog: Gold Key Project
A Local Partnership Bringing Hearts and Homes Together
By Tami Greenberg
Last year, Mike Jeffries, our Chief Development Officer, had an idea: what if we teamed up with a local company who, like us, also understood the importance of “home”? One thing led to another, and a partnership with Kansas City’s own ReeceNichols Real Estate was born.
More and more, people are choosing to be socially aware and want to support companies that align with their values. And now, thanks to ReeceNichols, there’s an exciting new way to help families of sick kids at RMHC-KC.
With the new Gold Key Project, ReeceNichols agents can opt in to the program and become Gold Key agents, which means they make a $100 contribution from their commission on each home they help purchase or sell. The program’s test pilot in 2020 exceeded our goal by an astounding 500%, raising $31,000 and providing 310 stays for RMHC-KC families.
I loved what Mike Frazier, ReeceNichols President & CEO, said about the Gold Key Project pilot: “What we’ve learned is that our home buyers and sellers feel good about the transaction and want to work with agents they know give back to their community.”
Not only does every house bought or sold benefit the families at RMHC-KC, our charity has had a personal impact on some Gold Key agents as well. One example is ReeceNichols agent Wendy Sprately, whose son Skylar has a rare chromosomal disorder and had multiple procedures throughout his life.
“They [RMHC-KC] give you a spot that you feel just as equally comfortable in as your own home. When you’ve got a seriously ill child … to have that place that you feel safe in, to be able sleep if you need to, to get a bite to eat and have a friendly face and a parent there that know what you are going through … it is so important. I get to be able pay them back in the short-term and as a real estate agent I get to see it as a long term,” Sprately said.
With the Gold Key roll-out now officially under way, everyone here at RMHC-KC is excited about a program that checks so many boxes: all money stays local, it gives people throughout Kansas City another way to give back, and it reinforces the importance of keeping families close. Plus, once our Ronald McDonald Houses are opened up again for volunteers, the Gold Key agents already invested in the program will be able to give their time as well, furthering the commitment they’re making to their own community.
I’m so thankful to Mike Jeffries for his brilliant idea—and to everyone at ReeceNichols for the support they’ve shown in creating this program alongside us. It just goes to show how important home is—for those buying a new one or for the families with sick children that we serve, far away from their own. Here’s to bringing hearts and homes together in 2021 for families throughout Kansas City!